On July 7, the 2026 Super Excellent Product Conference hosted by Kamen concluded in Shenzhen. This industry event gathered over 200 leading tea- drink and coffee brands to dissect the growth logic and innovation directions of the beverage industry amid the new market cycle. As China’s leading brand of fully- automatic coffee machines, Dr.coffee was invited to attend the conference to jointly explore new opportunities for tea- coffee integration with industry peers. It was honored with the Super Supply- Chain Product Award for its solid product strength and contributions to the sector.
At the conference, more than 200 brand founders and industry practitioners reached a consensus: the beverage industry has formally moved past the expansion- driven era of aggressive market grab and entered a new cycle focused on refined operation and value creation. According to industry data from the first half of this year, tea- coffee integration has evolved from innovative trials by a handful of brands into a mainstream industry- wide strategy. Coffee offerings now account for 7.5% of product lines from tea- drink brands, while over one- third of new products launched by coffee brands incorporate tea elements. Category boundaries keep blurring, and cross- category operation has become standard practice for chain brands. This creates a strong, growing demand for standardized, easy- to- deploy coffee production across diverse store formats.
Clear viewpoints have also formed regarding the coffee segment: coffee consumption is shifting from novelty- driven check- in experiences toward everyday functional use. Consistent and high- efficient beverage output lays the foundation for brand- wide scaling, while memorable, differentiated specialty drinks are key to retaining consumers and building brand awareness. As traffic dividends and price- cut competitions fade, end- to- end supply- chain capabilities — spanning raw- material R&D to in- store equipment — constitute the real moat that enables brands to weather market shifts and deliver sustainable long- term growth.
Dr.coffee exhibited two flagship machines tailored to diverse store- operation requirements, drawing consultations and hands- on trials from numerous brand representatives.
A pure black- coffee machine built for high throughput, high- foot- traffic venues. Its core strengths lie in consistent heavy- duty performance and simple operation & maintenance. The professional commercial grinding and brewing system delivers consistent black- coffee flavor cup after cup with smooth output even during peak hours. Fully- automatic cleaning plus detachable components greatly cut daily store- maintenance costs. It can be operated easily without skilled baristas. Suitable for high- traffic coffee shops, convenience stores, fast- food chains and other outlets prioritizing on- demand black coffee.
Also designed for café environments, this model caters to chain- store and trendy- beverage demands. Its proprietary water- free milk- foam technology generates a fine, even golden crema on top of coffee beverages. Paired with the SP40 syrup dispenser supporting one- touch switching among four flavors, its preset menu of 27 drinks covers mainstream options including latte, cappuccino and iced Americano. Featuring automatic dual- milk- source switching and a 1.2 L dual- boiler setup, it enables simultaneous brewing and steaming. With an output capacity of 140 cups per hour, it effortlessly handles peak- hour customer volume at chain locations.
From essential black- coffee service to innovative tea- coffee creations, Dr.coffee keeps store- front practical demands at its core. By delivering stable, efficient and flexible fully- automatic coffee equipment, we help brands lower barriers to coffee- business operation and boost operational efficiency.
Moving forward, we will continue product iteration. Together with beverage brands across the industry, we intend to seize new opportunities brought by tea- coffee integration and drive further advancement of the whole sector.
