Spring tides surge as the grand exhibition draws to a close.
Remaining true to its original aspiration and forging ahead toward brilliance, the four- day 2026 HOTELEX Shanghai (the 34th Shanghai International Hospitality & Catering Expo) has successfully concluded. Dr.coffee made a stunning appearance with its full lineup of premium machines and major new product launches. At this benchmark Asian industry event, the brand joined global peers for a coffee- focused gathering to explore new directions for the sector.
Exhibition Opening: A Gathering for the Industry
Hosted at the National Exhibition and Convention Center (Shanghai) from March 30 to April 2, HOTELEX Shanghai marks the key opening exhibition for the hospitality and catering industry. It serves as a trend- setting barometer and core platform for business matchmaking. Covering 400,000 square metres with 14 major exhibition categories, the event brought together over 3,000 leading exhibitors and attracted more than 300,000 global professional visitors, among which overseas attendance exceeded 10,000 for the first time. Centered on the key themes of “intelligence, green initiatives and immersive experience”, the expo built a full- scenario ecosystem covering the entire industrial chain, with bustling on- site crowds and vibrant negotiation atmosphere.
Full- range Product Showcase: New Releases Steal the Spotlight
For this exhibition, Dr.coffee presented nearly 40 models of fully- automatic coffee machines built around four core application scenarios: café, convenience chain, corporate office and household, fully addressing coffee demands across diverse settings and enabling visitors to experience firsthand the brand’s technical strength and product appeal. Multiple flagship new products made their public debut for the very first time and became major exhibition highlights thanks to their innovative design and outstanding performance.
M20 All- in- One Fully- Automatic Office Coffee Machine
Tailored for office environments, the 55- cm compact body fits most wall- mounted cabinets without occupying excessive space. Equipped with dual- bean & dual- powder options plus hot- cold dual milk- foam systems, it supports a wide range of popular beverages to satisfy daily consumption and business reception requirements. Installable with a standard 10A power socket, it allows external expansion. Supported by a large- capacity boiler and IOT remote monitoring functions, it delivers stable continuous output with consistent cup- to- cup quality.
Coffee Mate Office Super Beverage Hub
Its horizontal chassis adapts perfectly to wall cabinets and island countertops. Featuring dual- bean & triple- powder configuration and abundant external expansion capabilities, it caters to diverse flavour preferences. The smooth- operating 13.3- inch touch screen supports multimedia playback. Built- in NFC enables card swiping and QR- code payment for unattended operation. Blending aesthetics and convenience, it elevates beverage experiences for office settings.
D35 Professional Coffee Machine for Commercial Stores
Designed for commercial outlets, it adopts thick- film heating to deliver water- free milk foam and enables one- touch preparation of snow- top beverages. The triple- bean & single- powder setup plus external connection system enriches beverage categories while boosting efficiency. Its intelligent steam wand supports customisable parameters. Together with an extra- large display, automatic cleaning and accessibility- friendly buttons, it ensures effortless operation and supports efficient in- store performance.
F5 Integrated Coffee- Tea Fully- Automatic Coffee Machine
Suitable for various business premises, it features independent extraction for three coffee beans and two types of tea, unlocking a full spectrum of coffee and tea beverages within one unit. The dual independent milk tubes paired with intelligent cleaning deliver reliable hygiene. The self- developed ambient- temperature kit achieves rapid cold- drink production. Multi- stage temperature control brings out refined tea aroma for one- touch beverage output, acting as a powerful assistant for efficient store- front operations.
T20 Commercial Fully- Automatic Tea Brewer
Built specifically for tea shops, it houses dual independent tea hoppers for grinding without flavour cross- contamination. A patented system enables precise dosing and prevents tea jams. Multi- stage temperature adjustment accommodates diverse tea varieties. Driven by dual pumps for high- speed stable performance, it offers simple operation and standardised beverage output to help tea shops enhance product quality and operational efficiency.
Rewarding Outcomes: Pursuing Win- win Development
At this exhibition, Dr.coffee harvested great achievements and honours by virtue of its robust brand strength, innovative product portfolio and professional services. At the concurrent industry gala, Dr.coffee was awarded the 2026 Coffee Industry Enterprise of the Year, in recognition of its in- depth dedication, technical innovation and industry influence within the fully- automatic coffee machine sector.
Selected jointly by authoritative industry institutions and the expo organiser under strict and impartial criteria, this award evaluates candidates across technical capability, market performance, industry contribution and customer reputation. It stands as a highly prestigious and credible honour within the coffee industry, known as the “benchmark medal of the coffee sector”. The accolade not only recognises Dr.coffee’s past accomplishments, but also represents industry recognition and expectations for the brand’s leadership in high- quality industrial development and global promotion of “Made- in- China intelligence”.
Booth 1.2G90 drew large crowds of domestic and international professional visitors, distributors and brand decision- makers for in- depth discussions. Multiple letters of intent for cooperation were secured on- site, expanding global market presence and gathering valuable market feedback. Through extensive exchanges, Dr.coffee accurately identified industry pain points and gained insights into trends of “technology for all” and scenario- specific segmentation, further reinforcing its commitment to industry deep cultivation and empowerment.
Industry Benchmark: Empowering High- quality Industrial Development
As a premium brand under an A- share listed group, Dr.coffee has focused on the R&D and manufacturing of fully- automatic fresh- brew coffee machines since its founding and grown into a global benchmark enterprise for commercial coffee equipment. Its business footprint spans more than 100 countries and regions with over 200 patents and continuous breakthroughs in core technologies. It has also achieved remarkable market standing across chain businesses, star- rated hotels, catering establishments and corporate offices.
As the catering industry enters an era of refined operations, intelligence, high efficiency and diversification of coffee equipment hold the key to market breakthroughs. Dr.coffee believes that future industry competition centres on “scenario- oriented solution delivery”, which requires balance among efficiency, quality and usability, alongside sustainability and accessibility. Sustained independent R&D and customer- centric innovation underpin long- term viable growth. “Made- in- China intelligence” will break import monopolies and drive industrial upgrading.
Looking Ahead: Embarking on a New Coffee Journey
Though the exhibition concludes, the original mission endures. This expo serves not only as a vital platform for Dr.coffee to showcase strengths and connect with partners, but also marks a fresh starting point. Going forward, Dr.coffee will prioritise innovation, deepen the application of smart technologies, improve its full- scenario product portfolio, popularise advanced technologies and strengthen global collaborations. Empowering the worldwide coffee industry with “Made- in- China intelligence”, Dr.coffee will build a brand- new industrial ecosystem together with all partners.
Grateful to every guest who visited our booth. We will keep moving forward and keep our promise of delivering every great cup of coffee with you!
