Hotelex Shanghai is a grand opportunity to catch up with the latest coffee dynamics in China. During the 4-day exhibition, coffee-making businesses demonstrate their machines, including their classic icons as well as innovative models.

Dr. Coffee's booth remains the center of attention, with exciting experience appealing to numerous professionals.

International brands long held sway over the commercial coffee machinery market. Ten years ago, nearly all automatic coffee machines sold domestically were imported, as China lacked fully mature local manufacturers in this segment. With continuous advancement and maturation of domestic R&D capabilities, homegrown Chinese brands have gradually stepped into the global limelight.

Headquartered in Suzhou, Dr. Coffee is a landmark domestic manufacturer of commercial coffee equipment. The brand unveiled a lineup of cutting-edge machines tailored for four distinct business scenarios at its March 28 new product launch held in Suzhou. What key criteria should businesses evaluate when purchasing a fully automatic coffee machine? What core competitive edges do local coffee equipment brands possess? We attended the launch as an on-site research trip, to gain in-depth insight into China’s growing manufacturing strength within the commercial coffee equipment industry.

One

Multiple new models for specific scenarios

How to pick out the most suitable coffee machine? The first item on the go-to list is deciding where you want your machine placed – at home, in a commercial location, a restaurant/bakery, or a CVS? The demand can vary hugely across different scenarios.

At home

As lifestyles become more sophisticated, coffee lovers nowadays find huge delight in enjoying their freshly ground coffee at home first thing in the morning, and therefore, demand for home coffee machines is on the rise.

Ease of operation and customizable brewing are core demands for household coffee machines. The H2 supports mobile APP connection for effortless remote control. Additionally, it is equipped with automatic milk frothing and self-cleaning functions. It transforms your residence into a boutique coffee shop, enabling you to make café-grade drinks as your personal barista.

If you prefer one-touch milk coffee brewing at home, the C11 is your ideal option. Its 15-bar high-pressure extraction yields espresso with abundant crema, matched with thick, silky milk foam. Featuring a compact, elegant body and high energy efficiency, this model is perfectly designed for household use.

Dr. Coffee's H2

Business & hospitality

In business and hospitality scenarios, we expect our coffee machines to deliver premium service and in the meantime look classy. Unlike for home models, larger water tanks become a must. The latest model C12 offers the exact total package.

Food & beverage

Speed and diversified drink options stand as core demands for F&B operations. The newly released Coffee Center is engineered for large open-plan offices and expansive buffet areas. Equipped with a 3-liter boiler, a single bean hopper supporting three grinding grades and intelligent sensors, it delivers a complete self-service beverage solution. Operators can remotely monitor and control this machine via a dedicated digital management platform.

Dr. Coffee' s Coffee Center

Convenient Stores

During busy hours, a competent coffee machine with great speed and quality like F20 can save the staff a lot of headaches. Designed for CVS and bakeries, it has a double-pump brewing system and a hot/cold milk system, offering more variety and higher precision. Explore the modular design to define your very own high performance configurations.

Highlight of the day is the introduction of F4. Fast, modular and smart, F4 is an impressive solution. At the speed of 600 cups/hour, it delivers super consistent quality, to make sure of customer satisfaction even in busiest hours. The Quality Control Monitoring System (QCMS) and ultra-competent milk/water pumps are your quality guarantee.

Dr. Coffee's F4

Two

Premium national brand

Innovative & fearless

With profound industry know-how and robust core competitiveness, Dr. Coffee ranks among the leading domestic brands and steadily builds global brand influence.

Baby steps towards huge accomplishment

Every milestone of this domestic brand stems from years of steady accumulation. Dr. Coffee was officially established in 2016, following six years of dedicated industry research conducted by its founder.

In 2018, after two years of R&D, Dr. Coffee's first coffee machine, F2 took shape. In 2019, Dr. Coffee products entered the market, with three new models added to its portfolio. By that time, Dr. Coffee had been working with large franchise CVS, and made advances and innovations in their technologies. In 2020, Dr. Coffee launched 8 more models.

Before this Product Release Event, Dr. Coffee already owned 13 products and 100+ patents, being highly recognized by customers from 60+ countries, including Europe where coffee making technology is most mature.

Ever-innovating

Compared to international brands, Dr. Coffee not only has a price advantage, but also has a stronger momentum in terms of technological innovation. As customer demand evolves, innovation must keep up with relevant designs, personalized experience, reliable components, impeccable techniques as well as user-oriented services. Over the four years, Dr. Coffee has made multiple innovations based on market demands from both home and abroad.

On top of its price advantages versus international brands, Dr. Coffee is truly a national pride considering its innovative competence.

Our exclusive brewing system supports adjustable high and low extraction pressure, features an expanded coffee powder hopper, and delivers stable consistent performance for up to 300,000 service cycles.

The upgraded flat burrs in the grinding system make more even ground particles. Made with ceramic, the burrs are harder, faster and delivers better precision and consistency.

Leveraging the group's technology pool, Dr. Coffee's machines adopt a commercial pumping system which is more powerful and efficient.

Three

The sky is the limit; the future is ours

We are glad to see a national brand rise to the occasion and make progress towards its aspiration of exploring coffee secrets. With solid expertise and quality that excels, Dr. Coffee will surely enjoy a bright future.

During Hotelex Shanghai, Dr. Coffee awaits partners who are interested in a shared journey towards the future, at booth 1.1H E40.